Key Behaviors - Public Relations, Marketing & Development
Accountability – Accepts responsibility for own actions and decisions and demonstrates commitment to accomplish work in an ethical, efficient and cost-effective manner. |
- Meets deadlines, minimizes errors and maintains high quality.
- Understands department goals in relation to work.
- Accepts personal responsibility for results and uses time and resources efficiently.
- Establishes goals that are reachable and meaningful.
- Sets high standards for self and others.
- Organizes project loads and assigns tasks appropriately.
- Make ethical decisions when gathering and disseminating information.
- Ensures fiscal efficiency and that goals of the department are met and align with university-wide goals.
- Develops and acts as advocate for needed resources.
- Ensures resources are available to efficiently accomplish work.
Adaptability – Adjusts planned work by gathering relevant information and applying critical thinking to address multiple demands and competing priorities in a changing environment. |
- Changes behavior in response to feedback and demonstrates willingness to work outside normal routine.
- Manages workload and changes priorities as needed.
- Suggests changes to improve departmental productivity.
- Assists in implementation of change.
- Helps others adapt to change through example.
- Acts as change agent for department and university to facilitate future growth.
- Anticipates and responds to organizational and environmental change.
- Modifies or changes strategies to ensure success.
Communication – Effectively conveys information and expresses thoughts and facts. Demonstrates effective use of listening skills and displays openness to other people's ideas and thoughts. |
- Presents information in clear, honest, concise and proactive manner.
- Obtains clarification of assignments and seeks counsel when necessary.
- Actively listens and displays an understanding of others.
- Interprets and responds effectively to unusual queries and situations.
- Adjusts communication style to suit situation and audience.
- Ensures ideas and concerns are communicated through proper channels.
- Effectively communicates and secures commitment to the department's and the university's strategic objectives.
- Interprets the university's mission and disseminates information appropriately, with acknowledgements for accomplishments.
- Provides strategic communication to administration.
Customer/Quality Focus – Anticipates and meets the needs of customers and responds to them in an appropriate manner. Demonstrates a personal commitment to identify customers' apparent and underlying needs and continually seeks to provide the highest quality service and product to all customers. |
- Places a high priority on customer satisfaction and rapport.
- Works to continually improve quality.
- Follows through on internal and external customer requests.
- Recommends and requests quality enhancements for customer satisfaction.
- Anticipates and addresses customer concerns, questions and issues professionally.
- Upholds university's interests and image while satisfying customer demands.
- Sets, implements and evaluates quality standards.
- Takes responsibility for overall quality of department's work.
- Ensures sufficient resources are available to maintain high level of quality.
Inclusiveness – Interacts appropriately with all business and community partners and members of and visitors to the campus community, without regard to individual characteristics. Demonstrates a personal commitment to create a hospitable and welcoming environment. Fosters respect for all individuals and points of view. |
- Understands and supports the university's equal opportunity and affirmative action policies.
- Treats others with dignity, trust and respect.
- Shows sensitivity to the needs, concerns and opinions of others.
- Respects and appreciates individual differences in perspective and background.
- Ensures representation of diverse populations in publications, advertising and other forms of communication.
- Cultivates an environment that enhances the exchange of ideas.
- Proactively works to achieve inclusiveness and diversity among staff.
- Encourages departmental involvement in and support of public service initiatives.
- Implements internal communication strategies that support the information needs of employees at all levels of the organization.
Occupational Knowledge/Technology Orientation – Demonstrates the appropriate level of proficiency in the principles and practices of one's field or profession. Demonstrates a commitment to continuous improvement, to include understanding and application of technology (hardware, software, equipment and processes). |
- Exhibits a desire to improve skills, knowledge, and ability.
- Actively seeks opportunities with increased responsibility.
- Develops proficiency with appropriate technology.
- Ensures knowledge, skills and abilities are expanded and used to help others and further the university's mission.
- Identifies ways and implements means to improve work processes by staying informed about new developments, technology and vendors.
- Serves as a resource for the profession.
- Champions new ideas and initiatives.
- Researches avenues for improvement and for application of new technologies.
- Effectively contributes to the hiring and retention of knowledgeable employees and ensures that talent gaps are filled.
Team Focus – Works cooperatively and effectively with others to achieve common goals. Participates in building a group identity characterized by pride, trust and commitment. |
- Understands and supports team goals.
- Contributes fair share of efforts toward team goals and demonstrates willingness to take on added responsibility.
- Exhibits flexibility and creativity to achieve team goals.
- Supports an environment where customers and team members are heard and valued.
- Acknowledges and praises the individual and collective success of the team.
- Creatively brings people and resources together to meet team objectives.
- Orchestrates consensus to achieve common goals and overall objectives of the department, campus and university.
- Proactively involves other people, teams, departments and functions to solve problems and achieve results that meet organizational needs.
- Evaluates and cultivates team's abilities to maximize productivity and satisfaction.
Leadership – Communicates personal vision and the university's vision in ways that gain the support of others. Mentors, motivates and guides others toward goals. |
- Serves as a mentor and role model.
- Takes initiative to develop skills while enhancing the department.
- Motivates others by example.
- Holds self and others accountable for assigned responsibilities and commitments.
- Effectively delegates by clearly communicating scope, expectations and priorities.
- Earns respect of peers, staff and community.
- Takes responsibility for resolving complex issues.
- Provides opportunities for professional growth and development.
- Keeps staff well informed of important issues.
