Public Relations, Marketing & Development

Accountability Accepts responsibility for own actions and decisions and demonstrates commitment to accomplish work in an ethical, efficient, and cost-effective manner.
  • Meets deadlines, minimizes errors and maintains high quality.
  • Understands department goals in relation to work.
  • Accepts personal responsibility for results and uses time and resources efficiently.
  • Establishes goals that are reachable and meaningful.
  • Sets high standards for self and others.
  • Organizes project loads and assigns tasks appropriately.
  • Make ethical decisions when gathering and disseminating information.
  • Ensures fiscal efficiency and that goals of the department are met and align with university-wide goals.
  • Develops and acts as advocate for needed resources.
  • Ensures resources are available to efficiently accomplish work.
Adaptability Adjusts planned work by gathering relevant information and applying critical thinking to address multiple demands and competing priorities in a changing environment.
  • Changes behavior in response to feedback and demonstrates willingness to work outside normal routine.
  • Manages workload and changes priorities as needed.
  • Suggests changes to improve departmental productivity.
  • Assists in implementation of change.
  • Helps others adapt to change through example.
  • Acts as change agent for department and university to facilitate future growth.
  • Anticipates and responds to organizational and environmental change.
  • Modifies or changes strategies to ensure success.
Communication Effectively conveys information and expresses thoughts and facts. Demonstrates effective use of listening skills and displays openness to other people's ideas and thoughts.
  • Presents information in clear, honest, concise and proactive manner.
  • Obtains clarification of assignments and seeks counsel when necessary.
  • Actively listens and displays an understanding of others.
  • Interprets and responds effectively to unusual queries and situations.
  • Adjusts communication style to suit situation and audience.
  • Ensures ideas and concerns are communicated through proper channels.
  • Effectively communicates and secures commitment to the department's and the university's strategic objectives.
  • Interprets the university's mission and disseminates information appropriately, with acknowledgements for accomplishments.
  • Provides strategic communication to administration.
Customer/Quality Focus Anticipates, monitors, and meets the needs of customers and responds to them an appropriate manner. Demonstrates a personal commitment to identify customers' apparent and underlying needs and continually seeks to provide the highest quality service and product to all customers.
  • Places a high priority on customer satisfaction and rapport.
  • Works to continually improve quality.
  • Follows through on internal and external customer requests.
  • Recommends and requests quality enhancements for customer satisfaction.
  • Anticipates and addresses customer concerns, questions and issues professionally.
  • Upholds university's interests and image while satisfying customer demands.
  • Sets, implements and evaluates quality standards.
  • Takes responsibility for overall quality of department's work.
  • Ensures sufficient resources are available to maintain high level of quality.
Inclusiveness Interacts appropriately with all business and community partners, members of and visitors to the campus community, without regard to individual characteristics. Demonstrates a personal commitment to create a hospitable and welcoming environment. Fosters respect for all individuals and points of view.
  • Understands and supports the university's equal opportunity and affirmative action policies.
  • Treats others with dignity, trust and respect.
  • Shows sensitivity to the needs, concerns and opinions of others.
  • Respects and appreciates individual differences in perspective and background.
  • Ensures representation of diverse populations in publications, advertising and other forms of communication.
  • Cultivates an environment that enhances the exchange of ideas.
  • Proactively works to achieve inclusiveness and diversity among staff.
  • Encourages departmental involvement in and support of public service initiatives.
  • Implements internal communication strategies that support the information needs of employees at all levels of the organization.
Occupational Knowledge/Technology Orientation Demonstrates the appropriate level of proficiency in the principles and practices of one's field or profession. Demonstrates a commitment to continuous improvement, to include understanding and application of technology (hardware, software, equipment, and processes).
  • Exhibits a desire to improve skills, knowledge, and ability.
  • Actively seeks opportunities with increased responsibility.
  • Develops proficiency with appropriate technology.
  • Ensures knowledge, skills and abilities are expanded and used to help others and further the university's mission.
  • Identifies ways and implements means to improve work processes by staying informed about new developments, technology and vendors.
  • Serves as a resource for the profession.
  • Champions new ideas and initiatives.
  • Researches avenues for improvement and for application of new technologies.
  • Effectively contributes to the hiring and retention of knowledgeable employees and ensures that talent gaps are filled.
Team Focus Works cooperatively and effectively with others to achieve common goals. Participates in building a group identity characterized by pride, trust, and commitment.
  • Understands and supports team goals.
  • Contributes fair share of efforts toward team goals and demonstrates willingness to take on added responsibility.
  • Exhibits flexibility and creativity to achieve team goals.
  • Supports an environment where customers and team members are heard and valued.
  • Acknowledges and praises the individual and collective success of the team.
  • Creatively brings people and resources together to meet team objectives.
  • Orchestrates consensus to achieve common goals and overall objectives of the department, campus and university.
  • Proactively involves other people, teams, departments and functions to solve problems and achieve results that meet organizational needs.
  • Evaluates and cultivates team's abilities to maximize productivity and satisfaction.
Leadership Communicates personal vision and the University's vision in ways that gain the support of others. Mentors, motivates, and guides others toward goals.
  • Serves as a mentor and role model.
  • Takes initiative to develop skills while enhancing the department.
  • Motivates others by example.
  • Holds self and others accountable for assigned responsibilities and commitments.
  • Effectively delegates by clearly communicating scope, expectations and priorities.
  • Earns respect of peers, staff and community.
  • Takes responsibility for resolving complex issues.
  • Provides opportunities for professional growth and development.
  • Keeps staff well informed of important issues.